Mission & Vision

Vision

A world where sending money home to Ethiopia is instant, legal, and filled with joy.

Mission

To deliver Hawala-speed remittances with bank-level trust through a compliance-native, last-mile payments platform.

About Destta

Destta - an instant, cross-border payments platform specifically engineered for the post-2024 regulatory landscape.

"The name Destta in Amharic means happiness/joy. It is a conscious attempt to shift the narrative from 'transaction' to 'emotion'—sending money is about sending care, support, and joy."

Built by the former *** of the Ethiopian Financial Sector.

Why We Win: The 'Insider' Advantage

Most fintechs guess the rules. We wrote them.

The Competitor Friction

The Aggregator Trap

Global players rely on 3rd-party aggregators to terminate in Ethiopia. This adds fees and delays.

Compliance Blindness

They struggle with NBE's complex "Purpose Code" reporting, leading to frequent blocked transactions and high rejection rates.

Liquidity Latency

Without deep local trust, they are forced to use SWIFT rails, resulting in T+3 day settlement times.

The Destta Green Lane

Founder Pedigree

Founded by the former *** of the Ethiopian financial sector. We possess institutional trust that cannot be coded. Direct line to Commercial Banks, Ethio Telecom, FIC.

Direct Liquidity Rails

Secured direct MoUs with CBE and Dashen Bank for pre-funded liquidity. Result: T+0 (Instant) Settlement.

Compliance-Native Code

We are the only platform with NBE Reporting Directives hard-coded into the API. We don't just move money; we automate the regulatory reporting for the banks.

Bottomline: "Technology is replicable. Regulatory Trust is not. Destta owns the only Green Lane into the Ethiopian banking system."